Heavyweights: How the UFC Dominates Content Marketing 👊🏻

The popularity of the UFC and the sport of MMA has exploded due in large part to innovative and successful marketing strategies, and makes for an excellent content marketing case study.

As marketing transitions to a focus on customer engagement, content marketing has emerged as one of the most valuable ways for brands to deepen relationships with customers, and indirectly market or sell products. By creating…



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Maya Hampton

Digital professional, creative life. Product manager for design systems at REI.