Lessons learned from launching a new design system. — Backstory I joined the digital design systems team at REI in May 2018, about a month ahead of a planned MVP launch of a shiny new design system. As the Product Manager, my initial objectives were to lead communication around the launch and drive adoption of the system parts and pieces…

What I’ve learned from Toastmasters about becoming a better public speaker (hint: it takes practice) — Are you terrified by the thought of giving a speech? When speaking up in front of a crowd, are you hit with a jolt of anxiety that causes your heart to race and your hands to start sweating or trembling? Do you wish you felt more confident speaking up in…

Using human conversation patterns to design more natural digital interactions — We increasingly rely on digital systems to either mediate or replace human communications. But often, these experiences feel clunky and impersonal, or even scammy and deceptive. Asking Alexa to add something to my shopping cart is a breeze: “Hey Alexa, add bananas to my shopping list.” “Okay, I’ve added bananas…

How little bits of code can improve the design process — Does this sound familiar? A seemingly-straightforward digital project, like a website redesign or brand update, takes longer than expected and you’re not quite sure why? I think most of us working in tech have been there. …

How the Internet of Value enables better working relationships for freelancers and protects content creators — The state of blockchain technology today is often compared to the internet in the early 1990s — we’re still in the early innings. While the internet transformed how we share information and connect, blockchain is now transforming how we exchange value and who we trust. A new vision for the…

In today’s flooded markets for products and services, it’s increasingly difficult to stand out in the sea of noise and stay competitive. Consumers have ever higher standards and expectations — as they should — and are quick to abandon any product or service that is confusing, slow, or doesn’t meet…

Technology needs design — more than ever — User-centered design thinking principles can help new startups attract and retain users and can make or break a project. But the topics of UX design and customer experience seem to be at the bottom of the priority list for most blockchain startups. In the dawn of the blockchain era, forward-looking…